Selling Your Farmington Hills Home During COVID-19 Crisis

Selling Your Farmington Hills Home During COVID-19 Crisis

Selling Your Farmington Hills Home During COVID-19 Crisis

Now more than ever, it’s important for home sellers to be flexible with shifting market dynamics. While some sellers are deciding to pull their homes off the market during the COVID-19 crisis and try to sell at a later date, that may not be an option for everyone.

If you are planning to move forward with selling your Farmington Hills home, there are some things you can do differently during this current market while keeping everyone involved as safe and healthy as possible.

Prepping Your Home to Sell

Rather than spend your time going stir crazy from isolation and social distancing, use this downtime as an ‘opportunity’ to prep your home to look its best. Organize, clean, declutter, and prepare the inside of your home for the showings that will come.

Also, finish any DIY jobs such as replacing broken tiles or fixing or replacing that leaking tap.

When it comes to the outside of your home, spend some time creating the ultimate curb appeal that will blow the competition out of the ballpark. 

Paint the trim, clean the gutters, powerwash the driveway and walkways, trim the hedges, plant some flowers, and whatever else that you can do to make your home look its best.

Create A Video Tour of Your Home

Getting your home in front of as many buyers as possible and finding new and creative ways during this time to accomplish that is key to getting your property sold.

Unfortunately, even though open houses are typically an effective tool to show your home to many prospective buyers at once, they are just not advisable at this time, given the current restrictions around large gatherings.

There’s no easy way to regulate how many people come into your home at once during one of these events. Instead of open houses and physical tours, ask your listing agent to create a video tour of your home as part of their marketing plan.

Many websites allow agents to upload videos to listings in addition to photos. The number of 3D home tours created on Zillow went up 362% as of March 20th. 

A detailed and compelling virtual tour using either smartphone videos or 3D cameras to create high-definition, 360-degree walk-throughs can help prospective buyers get a feel for the layout of your home and an idea of whether or not it’s the right fit for them.

This will also help limit the amount of traffic going through your home to only those buyers who are seriously interested in your property.  

Adjusting To The New Norm – Remotely

Although home selling during the COVID-19 crisis has slowed down a bit, it hasn’t come to a screeching halt. Professionals in the real estate industry are adjusting the way in which homes are being sold.

A listing appointment, market analysis, or preparing the home can all be done safely with sellers, while buyers consultations, preapprovals, and online home searches can also be done remotely. 

Once you get an offer on your Farmington Hills real estate property, there are many different e-signing programs that you can use to sign contracts without having to go into an office and meet with your agent.

Title companies and loan officers with banking institutions are also instituting safe methods for selling houses without having all parties huddled in an office conference room at closing. 

Buyers and sellers who are looking to start the process can still do what is required without putting themselves and others at risk.  

Partner with Top-Rated Farmington Hills REALTOR® – Tom Gilliam

Whether you are interested in Farmington Hills homes for sale or you are ready to list your current property, Tom Gilliam provides the kind of knowledge, skills, dedication, and personalized service you need and deserve. Tom will take the time to listen to your needs and concerns, keep you informed every step of the way, and will go above and beyond to ensure a smooth and successful transaction.

 2020 Best of Farmington Hills REALTOR - Tom Gilliam

To find out more about buying or selling Farmington Hills real estate, please contact Tom today at 248-790-5594 or you can get in touch here.

Tom Gilliam, REALTOR®
RE/MAX Classic
29630 Orchard Lake Rd.
Farmington Hills 48334
Call: 248-790-5594
Office: 248-737-6800
Email: [email protected]
License #301741

Pricing Your Farmington Hills MI Home To Sell

Pricing Your Farmington Hills MI Home To Sell

Pricing Your Farmington Hills MI Home To Sell – Deciding on the right list price is often considered to be the first big challenge many home sellers are faced with. Luckily, you have a few resources at your disposal to figure out where your house stands among the crowd. You can definitely do your own research on property sites online to get insight into the market and your home’s value. 

Online property sites like®, Zillow, and Trulia, and others can give you a sense of local real estate trends, including your area’s median listing price, median closing price, and the average price per square foot. But, don’t be afraid to contact an experienced Farmington Hills REALTOR® like Tom Gilliam for expert advice and guidance.

Tom can provide you with a Comparative Market Analysis (CMA), which is a compilation of recent sales from your area. A CMA will take into consideration comparable home details, days on the market, final sale price, and more.

Searching Comparable Homes On Your Own

 If you decide to start searching comparable Farmington Hills MI homes for sale on your own, they should have the following criteria: 

  • Be within one quarter to one-half mile from your property
  • Have been listed within the last 3 months.
  • Be close to the same age as your property.
  • Have square footage within 10% of your property. For example, if your home is 1,700 square feet, you should look at comparable homes between 1,530 and 1,870 square feet. 
Pricing Psychology 101 

There is actually proven psychology indicating that homes priced just under a century number or a rounded number are more attractive to buyers. For example, a home that is priced at $299,999 might seem more approachable than if it were priced at $300,000. Also, pricing your home at an obscure number such as $298,913 could appear distracting or not make sense to prospective buyers.  

Online Property Search Ranges  

Most real estate websites list homes for sale within a price range so consider the price range your home will fall into. Buyers will often have a specific price range they are considering or can afford. Buyers looking at homes between the $275,000 to $300,000 price range will likely not see your home if it is listed at $305,000. However, if you were to choose a listing price such as $299,999, it would be included in their search results.

Expired Listings in Your Area 

Take a look at expired listings in your area to gain insights on pricing your Farmington Hills MI home to sell. Compare original list prices of recently sold homes with their final sale prices. Were there multiple price reductions to get a sale? Perhaps the original list process was too high.  

Remain Objective 

When selling your home, you’ll need to put aside your emotional attachment to it. Get into the right mindset by thinking of it as an opportunity for you to move on to the next exciting chapter of your life rather than a loss. Also, be objective while taking a look at what else is selling in your area around the same price, and ask yourself if these homes are worth more or less than yours. 

Lowering the Listing Price  

Even with the best research, home sellers will often come to the conclusion that they’ve listed their property too high. According to the Zillow Group Consumer Housing Trends Report 2019, 60% of sellers change their listing price at least once. As soon as you recognize that you’ve overpriced your home, make an accurate adjustment. The right price can attract buyers, quickly. The wrong price may mean the house lingers on the market, which can create the vibe among buyers that there’s something wrong with it.

Pricing Your Home for the Current Housing Market

In order to price your house to sell, you’ll want to keep in mind the following market factors:

Inventory Supply & Demand:

If your home is one of 20 comparable listings in your neighborhood, you may have a hard time getting the price you want, since supply outweighs demand. But, if it’s a hot market and you’re home is one of just a few listings available in your area, you may be able to get your asking price, or even higher.

Seasonal Market:

In the majority of housing markets across the U.S. spring is considered the best time of year to sell a home. The weather is getting better and families want to move during the summer break before school starts back up. Fall is usually considered second-best, as most people are back in town from their summer vacations. Winter is typically the slowest season, not only because of bad weather, but people tend to be focussed on the holidays.

Buyer’s Market 

In a buyer’s market, you need to be priced slightly lower than the competition, because there are more homes for sale than there are buyers in the market.

Seller’s Market:

In a seller’s market, you can add about 10 percent to a comparable sale, since inventory is limited and buyers are competing for fewer homes.  

Neutral Market:

In a neutral real estate market, there’s a balance between the number of buyers and the number of homes for sale. In a neutral market, you’ll want to keep an eye on comparable properties in your area to make sure your pricing is similar.

Turn to a Local Expert Like top-rated Farmington Hills REALTOR® –  Tom Gilliam

A qualified Farmington Hills MI REALTOR® like Tom has real-world experience in your community, knows the nuances of your area’s micro-market, can expertly assess how your home compares to those recently sold in your area and can tour your property to determine where it fits within the current marketplace. Tom will consider online market data as well as rely on first-hand knowledge about your home and the neighborhood to better inform your listing price.  

If you or someone you know is considering buying or selling real estate in Farmington Hills, MI, please give Tom Gilliam a call today at 248-790-5594. Tom will put his knowledge, skills, dedication, and 20 years of local real estate experience to work for you!

Tom Gilliam, REALTOR®
RE/MAX Classic
29630 Orchard Lake Rd.
Farmington Hills 48334
Call: 248-790-5594
Office: 248-737-6800
Email: [email protected]
License #301741

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