The Benefits of Staging Your Farmington Hills MI Home for Sale

The Benefits of Staging Your Farmington Hills MI Home for Sale

  The Benefits of Staging Your Farmington Hills MI Home for Sale

Congratulations. You’ve decided to put your Farmington Hills MI home on the market. In order for your home to sell quickly for the best price, you first need to get buyers interested in it. Home staging is the best way to market your home when you list it for sale. High-quality home staging appeals to buyers because it helps them envision your house as their home. People don’t just buy houses; they buy a story of what their life would be like in a new home. Many home sellers see a great return on their investment in home staging, including faster home sales and higher offers from buyers.

The key to home staging is tapping into a buyer’s psychology. It’s the same concept as packaging a product to make it appeal to a target market. Professional stagers know how to accomplish that while getting the most out of every room. If you are on the fence about whether to stage your Farmington Hills MI home for sale, the following information and staging statistics should help you make your decision:

Impact on buyers

Home staging helps accentuate the home’s best features while creating a warm and inviting atmosphere for buyers. Staging works because it considers the wants and needs of buyers and taps into their emotions when searching for a home. REALTORS® who typically work with home buyers say that many are willing to offer more money for a staged home compared to a home that’s similar but not staged. 81% of buyers say home staging makes it easier to visualize the property as their future home. And among REALTORS® who typically represent buyers, 49% report that most home buyers are impacted by staging.

Staging helps homes stand out and sell faster

The main reasons home staging has become so popular are consumer demand and the rapid increase of buyers searching for homes on the internet. Most buyers first see a home online so photographs matter. If a home looks cluttered for example, buyers may pass on seeing it in person. While there’s some debate as to whether home staging actually ensures higher offers, several studies indicate that staging does sell homes faster. 

A well-staged home allows buyers to better visualize themselves in the space, and also makes them more likely to overlook small issues because they are already picturing themselves living there. A survey by Coldwell Banker Real Estate Corp. found that staged homes spend half the time on the market than non-staged homes. And a National Association of Realtors (NAR) survey found that the longer homes stay on the market, the further their price drops. One study found that homes staged prior to listing sold 79% faster than those staged sometime after being listed.  

Staging helps maximize space

Maximizing space is key when it comes to staging and selling homes. However, it can seem a little more challenging when working with smaller spaces. Stagers have a lot of amazing tips and tricks that can really transform small spaces such as choosing light colors, sticking with a monochromatic color scheme, selecting the right size furniture, removing or opening curtains to let in more light, avoiding clutter, and not overstuffing shelves, just to name few.

Staging can help potential buyers see the openness of your home instead of focusing on the small square footage. Good staging will give every room a clear purpose, taking the guesswork out of things for buyers. For instance, if your living room is also a playroom, move the toys into the kids’ bedrooms until your home is sold. A professional stager will be able to walk through your home and create a flow that is beneficial to most home buyers.

When buyers can see how a space is used, they are less likely to get hung up on an unusual layout or a small floor plan, increasing their chance of putting in an offer. 

Staging from a seller’s agent perspective

According to the 2019 Profile of Home Staging report by the National Association of REALTORS (NAR), from a seller’s agent perspective:

  • Twenty-eight percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale. Thirteen percent noted that they only staged homes that are difficult to sell. 
  • The most common rooms staged included the living room (93 percent), kitchen (84 percent), master bedroom (78 percent), and the dining room (72 percent). 
  • It was common that sellers’ agents personally offered to stage the home (26 percent). 
  • When staging a home, 22 percent of sellers’ agents reported an increase of one to five percent of the dollar value offered by buyers, in comparison to similar homes. Seventeen percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent. 
  • Twenty-eight percent of sellers’ agents stated that there were decreases in the time on the market when the home is staged. 
  • The most common home improvement items agents recommended to sellers were decluttering the home (95 percent), entire home cleaning (89 percent), removing pets during showings (83 percent), and carpet cleaning (78 percent).

Hiring a professional stager or doing it yourself 

Once you decide to stage your home, the question will be whether to do it yourself or hire a staging pro.  Many factors can affect this decision, from the condition of your home to how much time and money you are willing to invest. If you don’t have the time, the know-how, or the desire to stage your home on your own, hiring a professional stager may well be your best option. The biggest benefits of hiring a stager are convenience and assurance that the job will be done right. Plus, if you don’t have an eye for decorating, you may not fully maximize your home’s value, even if you are willing to put in the legwork.

Hiring a professional stager means you don’t have to worry about deciding on all the visual and spatial details that go into impactful home staging. Of course, there is the matter of cost. Most professional stagers charge for a consultation, which can range anywhere from a couple of hundred dollars to over a thousand depending on the size of your home. The actual staging fee itself can range anywhere from $500 to $7,000, depending on how many rooms you need to be staged, the amount of work that’s required, and if there are any rental fees for furniture, art, and/or accessories mixed in. 

While home staging may have attained its popularity in higher-priced and vacant listings, it now appears in all segments of the market. As a result, more savvy real estate agents recommend sellers have their homes staged before they list, no matter the price, size, condition, or location.

Award-winning Farmington MI REALTOR® – Tom Gilliam   

Tom Gilliam is proud to be a trusted Farmington Hills MI REALTOR® for the past 20 years – offering his guidance and expertise to home buyers and sellers. Tom understands that selling your home is a significant financial and life decision and that you are looking for someone you can trust to get you top dollar. Tom partners with the most talented home stagers and real estate photographers/videographers to showcase your home’s features and help buyers envision your house as their home. 

Tom will create a competitive marketing strategy that exposes your home to the public along with other real estate agents through the Multiple Listing Service (MLS), other cooperative marketing networks, open houses for agents, and so on. Your listing will appear on all the most popular real estate sites where buyers spend hours a day looking at such as Realtor.com, Zillow, Trulia, REMAX, Redfin, and dozens of others. Your home will also be featured on Tom’s own highly-trafficked website homes2moveyou.com.

As your agent, Tom will protect your interests, advocate for you, negotiate on your behalf, and do whatever it takes to get your home sold fast for the best price. Feel free to reach out to Tom directly at (248) 790-5594 or you can get in touch by email.

Article sources:

https://www.nar.realtor/research-and-statistics/research-reports/profile-of-home-staging
https://www.nar.realtor/sites/default/files/documents/2019-profile-of-home-staging-03-14-2019.pdf
https://magazine.realtor/home-and-design/feature/article/2020/03/why-staging-matters
http://realestateagentu.com/11-incredible-home-staging-statistics/
https://www.nar.realtor/infographics/profile-of-home-staging-2019
Real Estate Staging Association (RESA): Consumers Guide to Real Estate Staging

12 Tips for Getting Your Oakland County MI House Ready to Sell

12 Tips for Getting Your Oakland County MI House Ready to Sell

12 Tips for Getting Your Oakland County MI House Ready to Sell

If you are getting ready to sell your Oakland County MI home, then it’s time to roll up your sleeves and get to work. Selling a home involves a whole lot more than just planting a “For Sale” sign on your front lawn or uploading a few interior/exterior photos of your house. Real estate agents are experts when it comes to what makes homes sell. They can do a walkthrough of your home and point out changes you need to make to attract buyers and get the best offers. 

REALTORS® can see flaws you are oblivious to because you see them every day or you simply don’t view them as flaws. They can also help you determine which feedback from potential buyers you should act on after you put your home on the market to improve its chances of selling. Anyone who’s determined to sell their own home should hire a professional cleaning service to give it a deep cleaning before putting it on the market. Sellers should also consider hiring a home stager to assess the current condition and market appeal of the home.  

Here are a few tips to help you get ready to sell your Oakland County MI home fast and for top dollar:

1). Find a qualified Oakland County MI real estate agent

You might be tempted to avoid a real estate agent, save the commission, and just sell your home on your own, also known as “for sale by owner” (FSBO). However, in most cases, the risks of going it alone outweigh the benefits. Risks include having fewer potential buyers, not knowing how to negotiate like a pro, not having enough free time to market your home, and not having the expertise to navigate all of the legal and regulatory requirements that come with selling a property.  

Oakland County MI Real estate agents who have worked with many home sellers can identify the to-do’s that sellers typically overlook. There’s also the fact that professional real estate agents network know other REALTORS®. Often times an agent will post their listing on social media, and because of their network of real estate agents, it reaches the right audience who in turn shares that information with the buyers they are working with. 

Do some research to find a REALTOR® in Oakland County MI with knowledge of the local market and make sure the agent you choose is a good fit. You want an agent you are going to feel comfortable working with and one you can trust to sell your home fast and for top dollar. When interviewing a listing agent, be sure to ask about their experience in your neighborhood, connections to potential buyers, and social media expertise.

The Realtor® you choose should be able to give you a comprehensive plan for how they are going to sell your home. Don’t be afraid to speak with a few agents before picking one to work with.

2). Research your local housing market

First and foremost, make sure to do your homework on the value of your home. Start by researching the local housing market through Realtor.com. Take a look at comparable sales in your neighborhood to figure out the appropriate listing price for your home. Pay attention to the various comps’ square footage, features, and location. 

Finally, think about how they compare to your home. For example, your neighbor’s home may have sold for $1 million, but if your home is considerably smaller, you’ll most likely need to list your house for less. Of course, a reputable real estate agent should be able to assist with finding comps and determining the right listing price for your house.

3). Amp up your home’s curb appeal  

Curb appeal is both an art and a science. And since it’s a buyer’s first impression of your home, it can be absolutely essential for getting your home sold. Curb appeal will improve how your home looks to buyers as they pull up and park or drive by. That includes your driveway to the potted plants on your porch to the welcome mat at your front door. 

By investing in some relatively easy fixes such as replacing an old mailbox, planting colorful flowers, mowing the lawn, trimming the hedges, sprucing up lawn furniture with some new cushions, and repainting your front door, the outside of your house will encourage prospective buyers to take the next step and arrange for a tour inside. 

There is also the stuff you don’t necessarily want prospective buyers to see such as garbage cans,  recycling containers, compost bins, jumbled hoses, garden tools, bicycles, and toys strewn all over the lawn. You want to be sure the outside of your home is neat and tidy because it says  ‘well-maintained’ to potential buyers. 

If you’re not sure how to improve your home’s curb appeal, ask your Oakland County MI real estate agent for advice on how others in your area have improved the exterior of their homes before selling.   

4). Depersonalize your home  

Depersonalizing it is an important step when preparing your house for sale. Your home is likely filled with many personal items that are unique, special, and important to you and your family. However, to prepare your house to sell, you’ll want to remove your personality so that potential buyers can visualize themselves actually living in the space. 

Make it as easy as possible for them by removing personal items and family photos, as well as bold artwork and furniture that might make the home less appealing to the general public. Dozens of antique plates, figurines, ball caps, or beer bottles lining shelves are distracting, especially in online photos. Get those things packed away. The added benefit of depersonalizing is that it’s a good start to decluttering. The goal is to create a blank canvas on which buyers can project their own visions of happily living in the space.  

5). Declutter every area of your home

Before you can successfully show off your house to anyone (or even take listing photos) you need to ensure you have a home that people would want to live in. When getting your house ready to show, less is definitely more. And since potential buyers like to see everything, that means no area of your home (not even your utility closet) is off-limits from the gaze of a serious house hunter.  

Clean off countertops, windowsills, tables, shelving, and all other visible areas. Next, you will want to tackle behind closed doors, closets, drawers, and cupboards. Take your excess stuff and donate it, or pack it up to be stored somewhere else. Not only will clearing the clutter help make your house look more appealing to potential buyers, but it will also help you once you’ve accepted an offer and it’s time to pack up and move to your new abode.  

6). Give your home a deep clean   

When selling your Oakland County MI home, it’s important to keep everything clean and tidy. You never know when a buyer might want to schedule a last-minute tour. First impressions mean everything, so don’t let dirty floors, dusty surfaces, and dingy carpet make a bad one on a potential buyer. Before listing your home, you want every square inch to shine, from the baseboards to the corners of your ceilings and everywhere in between.  

This means wiping down surfaces, cleaning toilets, mopping floors, washing windows, dusting ceiling fans, lighting fixtures, and rafters, cleaning rugs, etc. Remember to take special care with the bathrooms, making sure the tile, counters, toilet, shower, and floors shine. Whether you do the cleaning yourself or hire a professional house cleaning service, you want your home is pristine clean at all times, especially for those last-minute showings.

7). Repaint the walls to neutral colors

You might love that purple accent wall in your foyer, but if a potential buyer isn’t into purple, it could be a turnoff. According to Home Advisor, the best paint colors for selling your home are neutral colors and earthy tones. This means warm beige, light gray, off-white verging on yellow and white.

Ask yourself these questions while selecting paint colors: 

  • Does it feel warm and inviting?
  • Does it feel cold or boring?
  • Can you see the previous color underneath?

Fortunately, there are many neutral colors that make your home feel warm. For example, try greige, which is a warm shade of gray that’s closer to beige than it is to blue. Neutral colors are also versatile. You can place any color couch into a white living room wall and any color table and chairs to a beige kitchen interior. For your kitchen, choose light blue or gray paint. 

Research shows that homes with this color kitchen sold for almost $2,000 more than homes with white-walled kitchens, according to Home Advisor. If you’re looking for a professional paint job, you might need to know the cost to hire a painter to see what works with your budget. The average cost to paint a house is between $960 and $2,750.  Also, when you paint your home’s whole interior the same neutral tone, you save money because you can buy in bulk.

Keep in mind that during an open house, homebuyers can more easily imagine their decor in a neutral room than a chartreuse room they would have to repaint.  You want to help buyers picture themselves in the house because if they don’t feel at home, they’ll probably look at other real estate options.

8). Make sure big-ticket items are in working condition

Unless you are selling your home in as-is condition or to a buyer who is planning to gut it, you will want to make sure any big-ticket items are in good working condition. Consider getting a home inspection done to help guide you where you should spend money or be able to factor that into the price and be aware of any big issues during negotiations. 

If you take care of the improvements, you may be able to ask a higher price for the home, covering the cost of the upgrades with your list price and making it attractive to a broader group of buyers. Tackling problem areas now will also help you avoid post-inspection price reductions. 

These are the most common big-ticket items, including some that buyers and their inspectors could flag as safety issues:

  • Replacing the roof
  • Updating the electrical panel
  • Installing a new water heater
  • Addressing termite, mold, or water damage
  • Repairing pipes, sewer connection, or septic system
  • Updating the HVAC system

9). Fix and repair everything and anything that needs it

Along with big-ticket items, make sure anything and everything that needs to be fixed (locks, hardware, cracks in the walls, scuff marks, missing light bulbs, loose handles, squeaky doors, etc.) has been taken care of before listing your home. Otherwise, It may make buyers think your home hasn’t been well taken care of and stop to think what else could be wrong with it.

Beyond any critical updates, think about the following easy things to do before selling your house. Many of these items can be tackled over a weekend before putting your house on the market.

  • Caulking in bathrooms and kitchens
  • Improving lighting by adding fixtures or replacing bulbs
  • Having the carpets professionally cleaned
  • Paint touch-ups 
  • Painting the baseboards

Selling almost any home can be tricky, but selling a home with lots of little problems and small repair needs can be downright difficult. With a home that is fixed up and move-in ready, you’re more likely to see more interest in your home and may even see multiple offers. 

10). Give your home the sniff test  

As you get your Oakland County MI home ready to sell, keep in mind that the visual appeal of your home is not the only thing to be considered. Foul odors, even slight ones, can be a deal-breaker, and the problem is that you might not even notice them.

Overwhelming odors can be off-putting to buyers at best, and leave a negative impression, at worst. You want to make sure that your house passes the sniff-test. 

Here are the places in your home that typically need attention:

  • Closets. Odors tend to build up in closets because they stay closed.
  • Bathrooms. Besides the obvious odors, mildew on surfaces and towels can be either subtle or strong.
  • Bedrooms. Dirty clothes, bed linens, carpet, and musty drapes can cause odors.
  • Kitchens. Onions, garlic, and strong spices can linger in the air from last night’s dinner. Garbage disposals and kitchen trash cans can also add unpleasant odors to the mix. 
  • Basements. Basements often not have the same airflow that the main floor rooms have, and musty odors can build up.
  • Pet smells. It is common to get used to pet smells and forget that buyers will immediately notice the lingering smell of pets.
  • Trash receptacles. Probably the worst odor culprit of them all.

To solve those unpleasant odors in your home, natural solutions like baking soda are the best, which absorbs the odors from the air. You can use absorbent air fresheners in closets to absorb stale odors in the air and place them inside gym shoes that can build up odors. Use a dehumidifier in the basement to keep that musty smell away and also open windows periodically to get fresh air circulating throughout the space.

If you’re going to use strong-smelling cleaners like bleach, make sure to clean the night before so the odors are not overpowering to potential buyers. Be sure to place pet beds and items outside or in a garage before a showing, and keep a neutralizing spray on hand to spray on furniture, carpets, or any place where your pet has been. Take the trash out before a showing. It’s a good idea to remove all trash receptacles. 

We often get used to the odors in our living spaces so it helps to have a friend or family member that does not live with us (and who will be brutally honest) to give the home the sniff test.  

11). Consider professional home staging

Consider getting your home staged by a professional home stager. Home staging is a method of decorating meant to highlight your house’s most impressive assets and help buyers imagine themselves living there.  Home stagers will evaluate the current condition and belongings in your home and determine what elements to add or take out that might raise the bar. 

According to a staging report by the National Association of Realtors, 49% of buyers’ agents believe that home staging has an effect on how a buyer views the home, with 77% saying that it makes it easier for buyers to visualize the property as their own. On the seller’s agent side, 21% said that home staging increases the value of a home between 6% and 10%, and 39% note that it greatly decreases the total amount of time a home is on the market. 

With so much to gain, it makes sense for sellers to stage their home, and fortunately, many of the best staging tips don’t require spending a lot of money. Professional stages know the real estate market, and what sells, so it’s important to take their advice and not take offense when they make big changes. Their job is to help drum up interest from potential buyers, which is always good news to the seller.

12). Hire a professional photographer

In 2021, everyone is looking at images and videos online to make decisions. Professional real estate photography and real estate video tours can help sell your home faster. Given that many potential buyers search for homes online, it’s crucial to include high quality, professional photos in your online listing. 

According to a recent study, professional real estate photography can earn you between $1,000 and $100,000 more on your final sales price. In addition, better quality photos can also increase the number of people clicking on your listing. This means that simply updating your listing with professional photos can potentially double the attention your home gets from potential buyers. 

Professional photographers understand the essential elements that make up quality home images. Furnished rooms and spectacularly staged photos attract homebuyers by helping them envision their new life in your home. Few pictures are automatically perfect. Instead, they require careful post-production editing to enhance the final product.

Before putting your home on the market, hire a professional photographer to snap photos or create an impressive video tour of your clean and staged abode. Your Oakland County MI real estate agent should be able to help with finding a professional real estate photographer, so be sure to ask who they use when interviewing real estate agents to work with.

Partner with award-winning Oakland County MI REALTOR® – Tom Gilliam   

Tom Gilliam is proud to be a trusted Oakland County MI REALTOR® in Oakland County MI for the past 20 years- offering his guidance and expertise to home buyers and sellers. Tom understands that selling your home is a significant financial and life decision and that you are looking for someone you can trust to get you top dollar.

Tom employs the latest technology to get your home in front of as many buyers as possible. He also partners with the most talented home stagers and real estate photographers/videographers to ensure that your home’s features are optimally showcased.

Tom will create a competitive marketing strategy that exposes your home to the public along with other real estate agents through the Multiple Listing Service (MLS), other cooperative marketing networks, open houses for agents, and so on. Your listing will appear on all the most popular real estate sites where buyers spend hours a day looking at such as Realtor.com, Zillow, Trulia, REMAX, Redfin, and dozens of others. Your home will also be featured on Tom’s own highly-trafficked website homes2moveyou.com.

As your agent, Tom will protect your interests, advocate for you, negotiate on your behalf, and do whatever it takes to get your home sold fast for the best price. Feel free to reach out to Tom directly at (248) 790-5594 or you can get in touch with him by email.

Tom Gilliam, REALTOR®
RE/MAX Classic
29630 Orchard Lake Rd.
Farmington Hills 48334
Direct: 248-790-5594
Office: 248-737-6800
Email: Tom @ Homes2MoveYou.com
License #314578

Staging For A Higher Sales Price

Staging For A Higher Sales Price

Many potential home sellers think staging is a waste of money. But it turns out, staging has a significant impact on how quickly, effectively, and profitably you may be able to sell your house.

Why? Because staging is a key component of drawing in buyers. According to the National Association of Realtors 2017 Profile of Home Staging, a whopping 77% of buyers agents said a home that is staged made it easier for their clients to visualize a home as their own. And the more a buyer is able to see themselves living in a home, the more likely they are to make an offer.

Even more good news: According to the same report, 50% of seller’s agents see in increase in the offers their clients received from buyers when their house was staged—and 39% said staging greatly decreases the amount of time a house is on the market.

Because a staged home has such a significant impact on the amount of time a house sits on the market and the ultimate offer price, you’d think everyone would be doing staging… but that’s just not the case. Only 25% of sellers pay to have their house staged.

Any Realtor or buyer will tell you the benefits of staging a home for sale. There are important benefits that make it worth the effort. Below are things to consider when deciding whether to stage your property.

The Benefits Of A Staged Home For Sale

The fact is, the way your home is staged can truly impact the appeal of your property and its selling price. Staging highlights the best elements of your home and can minimize the not so great ones. It also enables buyers to visualize themselves living in the space. These impressions can increase the interest level of those buyers. Ultimately, staging your listing can help it go under agreement sooner and for more money.

Approaches to Home Staging

There are various ways that a home may be staged and options may differ based on specific properties. Here are just a few approaches that your Realtor may cover with you:

  • Organization
  • Clearing the Clutter
  • Changing Colors an Decor
  • Changing Furniture
  • Lighting Aspects

When staging your property for sale, you want visitors to think that it can be their home and not that they are entering yours. Although people are purchasing the home itself and not your personal belongings, it is unavoidable that those belongings and how they are presented may affect their feelings about the home.

Debating Whether to Stage Your Property

If you want the maximum sales value, you must acknowledge the benefits of staging Farmington Hills homes for sale and make the effort to do it properly. You do not have to figure it out on your own. Rely on real estate experts for ideas. Their experience with home buyers and selling other homes may be a huge asset. For further information on listing and staging your home, contact Tom Gilliam at RE/MAX Classic.

The Takeaway

If you’re getting ready to sell, stage your home. Staging can help your house stand out from the competition, and it can potentially fetch a higher offer faster than you thought possible.

 

Listing: Open House Modal

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