The Benefits of A Virtual House Tour When Selling Your Farmington Hills MI Home

The Benefits of A Virtual House Tour When Selling Your Farmington Hills MI Home

The Benefits of a Virtual House Tour When Selling Your Farmington Hills MI Home – Most traditional open houses are on hold, and in-person home showings are limited, as people practice social distancing to help stop the spread of COVID-19.

The pandemic has accelerated the demand for remote accessibility as home sellers have had to pivot to technology and virtual methods in order to sell their Farmington Hills MI homes and properties. 

With gatherings of more than 10 people prohibited across most of the U.S., real estate agents have been forced to cancel open houses. But many are using tools like FaceTime or Zoom to host live virtual open houses so they can show potential buyers around a home.

Virtual tours in real estate are nothing new. For at least a decade now, some form of the technology has existed to help agents break away from the usual static photos, drive traffic to a listing, and cater to long-distance buyers.

Virtual tours are recommended by the National Association of Realtors® as a way to avoid face-to-face contact while marketing homes during the coronavirus crisis.

As a home seller, you want to sell your home quickly and efficiently. Virtual and video tours have become essential tools for buying and selling homes. A virtual tour allows potential buyers to view properties completely online using 3-D and 360-degree photography and video.

Home sellers can give buyers an in-depth look at their property without having to actually open their doors – risking the buyers’ health (or their own).  A virtual tour allows your home to be on display around the clock.  

The Difference Between a Virtual Showing and a Virtual Open House  

A virtual showing is a video walkthrough that allows an online buyer to feel like they are touring the house in person. The virtual showing is prominently featured in the online house listing and can also be promoted via social media. Homebuyers can then view and share the video at their convenience.

A virtual open house is an innovative alternative to the traditional open house, as the threat of COVID-19 can be an obstacle for homebuyers who don’t want to view homes in person as well as sellers who don’t want a lot of people walking through their home. 

An agent can guide prospective buyers through the home virtually at a specific time and date as if they were physically present and can answer questions in real-time, providing a more interactive experience.

 

 

The agent can advertise a virtual open house by contacting potential buyers and their agents and promoting the event just as they would a traditional open house. 

Here are the advantages of choosing an agent who can add a virtual showing or a virtual open house tour to your home marketing plan:

  • According to a Housing Trends Report by Zillow, 79% of buyers shop for homes online. A virtual open house gives your listing an immediate advantage.
  • Virtual open house tours allow homebuyers to view your property when it works for their schedule. Plus, for buyers relocating from another area, it eliminates the need for multiple trips, saving them time and money.
  • From bad weather to unprecedented events like the global coronavirus pandemic, physical open houses can be canceled, wasting a lot of time and effort. With a virtual showing, you don’t have to worry about the unexpected.
  • A virtual showing makes it possible for people across the world to view your property in greater detail, expanding the potential buyer pool.
  • Traditional open houses can attract people who aren’t actually in the market for a new home. When your open house is virtual, this won’t be an issue.
  • Potential buyers have a better sense of whether the home is a good fit before they even contact you, so you’ll get more serious inquiries.

An innovative and experienced Farmington Hills MI REALTOR® like Tom Gilliam, who is ahead of the curve and already using this technology, provides a clear advantage for his clients. If you’re planning on selling your Farmington Hills MI home sooner than later, a high-tech approach to marketing your home is a must. 

Partner with Top-rated Farmington Hills and Oakland County MI REALTOR® -Tom Gilliam for Unmatched Expertise in Buying and Selling

 2020 Best of Farmington Hills REALTOR - Tom GilliamA top-rated Farmington Hills and Oakland County MI real estate agent like Tom Gilliam can show you more properties and save you thousands of dollars when buying a home. You need an agent who knows the area, processes a vast network of local connections, and has the skills to negotiate like a pro.

From first-time homebuyers to multi-million dollar investors, Tom continually strives to provide top quality service for his clients. With access to the most up-to-date MLS listings for Oakland county MI properties, Tom is able to match your lifestyle needs with the perfect home.

If you are ready to list your current property, Tom has the experience and skills necessary to handle the sale and marketing of your home for the best possible results. Tom employs the latest technology to deliver massive exposure and drive maximum response from qualified buyers.

Tom also partners with the most talented home stagers to ensure that your home is thoughtfully staged to showcase its features and amenities. With over 25 years of local real estate experience, Tom will protect your interests, advocate for you, and go above and beyond your expectations to ensure a smooth and successful transaction.

If you or someone you know is interested in buying or selling real estate in Farmington Hills or Oakland County MI, please give Tom a call today at 248-790-5594 or you can get in touch here.

Tom Gilliam, REALTOR®
RE/MAX Classic
29630 Orchard Lake Rd.
Farmington Hills 48334
Call: 248-790-5594
Office: 248-737-6800
Email: Tom @ Homes2MoveYou.com
License #314578

Should I Sell My Farmington Hills Home During COVID-19 Crisis or Wait?

Should I Sell My Farmington Hills Home During COVID-19 Crisis or Wait?

Should I Sell My Farmington Hills Home During COVID-19 Crisis or Wait?

With the COVID-19 pandemic causing uncertainty in the economy and housing market, some Farmington Hills home sellers are asking themselves: “should I sell my home right now or should I wait?”  Some sellers are choosing to wait it out in hopes that the situation will improve in the coming months.

Not everyone, however, has the luxury to take the wait-and-see approach due to job relocation,  growing family needs, facing a different financial situation, or some other personal reason. 

Although selling a home now and in the near future is going to look a lot different than it did only a few months ago, people haven’t stopped selling houses altogether and real estate transactions are still moving forward. Many sellers are still listing their homes, and buyers are still buying them.

In late March, the U.S. Department of Homeland Security declared residential real estate sales an “essential service” that will be allowed to continue.

That being said, you should check with your REALTOR® or local government for what’s allowed in your area, and keep in mind that things could change depending on how the coronavirus situation progresses.

Even if real estate businesses are considered essential, they could still have restrictions in some places such as prohibited gatherings exceeding a certain number of people.

So, you couldn’t have, say, more than 10 people in an open house if such a crowd is prohibited. In certain areas, in-person home showings are still taking place, although how they are held and how many people are allowed to attend has changed.

Open houses in accordance with guidance from the Center for Disease Control (CDC) and the President: 

  • Ensure that less than 10 people are touring the home at any given time, and consider only allowing one buyer group to tour the home at a time.

     

  • Be sure that guests maintain social distancing of six or more feet apart, and require potential buyers to wash their hands or to use an alcohol-based hand sanitizer immediately upon entry and to remove shoes/cover footwear with booties.

     

  • Be sure to check with your client before using any cleaning products, and recommend that your client disinfect their home after the open house, especially commonly touched areas like doorknobs and faucet handles.

Alternative Ways to Market Your Farmington Hills Real Estate

Home showings of any kind, including open houses and even private showings, are not allowed under Michigan’s current stay-at-home order. In response, REALTORS® are getting creative, offering tours through 3D-photo or video, Facebook Live, Zoom, and other avenues.

While virtual tours and showings are a great way to keep home sellers and buyers safe, this new reality has raised the bar on how homes should be presented and marketed online.

A few nice photos of your home may not be enough during this time. You only get one chance at a first impression, so you don’t want to be using poorly shot and lit iPhone photos and videos.

Make sure the real estate agent you hire is well-versed in digital technologies that will be used to show off your home in the best possible light. 

Some Homes May be Easier to Sell than Others During COVID-19 

Before you list, ask your REALTOR® how likely your home is to sell in this unusual market. Some properties have a better chance of selling than others based on factors such as: 

  • Price Point – If it’s a beautiful home at a medium price point in your area and it’s priced competitively and staged well, it will have a better chance of selling at this time. Buyers at higher price points who have large holdings in the equity markets may postpone large real estate transactions as they wait for stocks to recover from the market plunge.

     

  • Online Presence and Marketability – In today’s market, your home must shine in online listing photos and videos to convince buyers to leave their house to view it in-person. Now, more than ever, you have to make sure you have professional photography because that’s what people are seeing online. They are not going to open houses and not driving by as much.

     

  • Vacant vs. Occupied –  Vacant properties are receiving the most attention due to ease of viewing while tenant occupied homes are proving more difficult to sell. Tenants have rights, and many don’t want people coming through their house. With “offer subject to interior inspection,” only buyers who make an offer on the property are permitted to view it in-person. While more common to see for tenant-occupied properties, owner-occupied homes may be listed as “offer subject to interior inspection,” as well.

A House Sold During Coronavirus Pandemic

If you sell your Farmington Hills home during the COVID-19 pandemic, your contract may include a coronavirus clause that permits closing extensions and home sale cancellations without legal or financial repercussions. For sellers, this means the buyer may leave the deal without losing their earnest money.

To protect your interests, you can negotiate in what scenarios the buyer keeps their earnest money. For instance, you can amend the clause to state that the buyer must forfeit their earnest money if they withdraw their offer with no reasonable cause.  

The Takeaway

For the best insight on how the coronavirus Pandemic is affecting the local market, reach out to a top real estate agent that specializes in your area.

Top agents track daily updates and evolving COVID-19 regulations, and can help you determine whether your Farmington Hills property is marketable at this time as well as answer any questions you may have, and accommodate any special needs such as a contactless home assessment.

Partner with Farmington Hills MI REALTOR® – Tom Gilliam

 2020 Best of Farmington Hills REALTOR - Tom GilliamWhether you are looking for homes for sale in the Farmington Hills or you are ready to list your current property, experience matters most in a changing market.

With over 25 years of local experience, Tom provides the kind of knowledge, skills, dedication, and personalized service you need and deserve.

As your personal agent, Tom will protect your interests, advocate for you, and go above and beyond to ensure a smooth and successful transaction. 

If you or someone you know is interested in buying or selling Farmington Hills real estate, please give Tom a call today at 248-790-5594 or you can get in touch here.

Tom Gilliam, REALTOR®
RE/MAX Classic
29630 Orchard Lake Rd.
Farmington Hills 48334
Call: 248-790-5594
Office: 248-737-6800
Email: Tom @ Homes2MoveYou.com
License #301741

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