open house strategies

Open House Strategies That Stand Out

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Getting eyeballs on your open house can be a challange especially when there are multiple open houses taking place in the same neighborhood simultaneously, you’re going to want to find a way to make your property the most memorable one in town.

Aside from keeping the home immaculately clean and staged to perfection, there are other, decidedly more interesting strategies that some Realtors® use to leave a lasting impression in the minds of would-be buyers.

Take a look at these innovative ideas that’ll take your showing from “so-so” to “sold.”

1. Strike up the open house band.


Music creates a unique vibe and works as an easy ice-breaker in almost any setting, which explains why some Realtors® choose to turn up the volume on an otherwise-quiet open house by bringing in a band.

Let the style of the home, time of the year, and area of the country dictate which kind of music you select. From a string quartet to a bluegrass band, potential buyers will remember a house with an unforgettable soundtrack.

2. Host a raffle.


Who doesn’t want in on an opportunity to win something? Hosting a raffle, in which visitors enter by leaving their pertinent info, is a fun way to collect leads and generate a positive feeling toward the property. From a flat screen TV to a gift card to a local garden center, a giveaway can go a long way toward getting people excited about a home.

3. Sell more than just the house.


Few things cause drivers pull over to the curb and get out of their cars faster than garage sales. Chances are sellers have plenty of items they don’t wish to drag along to their next dwelling, so hosting a garage sale on the same day as the open house kills two birds with one stone while generating massive foot traffic.

4. Provide snacks & drinks.


Let’s be honest: Shopping makes you hungry. Offering out-of-the-ordinary treats for potential buyers leaves a nice taste in their mouths — literally. Fixins such as fresh fruit and finger foods may just make peckish visitors linger and take a longer look at the home. Embrace the season by featuring items like warm apple cider in the fall or hot cocoa in the winter.

5. Stage an art exhibition.


Artwork adds instant sophistication to any space. Partnering with local artists and galleries and showing off some original masterpieces is a mutually beneficial arrangement that will definitely get visitors talking about the home. Sculptures in the garden are an equally nice and unique touch.

6. Time it just right.


Who says your open house needs to take place between 2 and 4 p.m. on a Sunday? If your favorite part of the home is the view of the spectacular skyline or stunning sunset, your buyers will probably feel the same way.

Instead of hosting an open house during a time that doesn’t show off that eye-catching feature, schedule it for the ideal period that showcases its most appealing aspect and really dazzle your prospects.

7. Celebrate the season.


If you’re selling during a holiday season, have some fun by dressing up the house to really get into the spirit. Halloween decorations, a backyard Easter egg hunt, or Christmas carolers add a bit of intrigue and separate one home from another in the minds of buyers.

8. Turn it into a party.


Really show off the home’s full potential by creating a fun and unforgettable scene. If the backyard is the place to be, fire up the barbecue. If the home theater is the spot that get the deal done, throw on a classic film and rent an old-fashioned popcorn machine. Does the gourmet kitchen garner the most interest? Host a cooking demo and watch buyers salivate!

9. Keep the kids entertained.


Kids running amuck at an open house is every Realtor® and seller’s nightmare. Eliminate this issue by providing activities that will entertain small but curious visitors so their parents can turn their full attention toward the home. Outdoor arts and crafts, a backyard karate class, or even a magician prevent little wanderers from locking themselves in the bathroom while allowing Mom and Dad to focus on their potential new address.

About the Author
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Thomas Gilliam

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I'm a Professional Realtor for 17 years with RE/MAX CLASSIC in the Oakland County MI and the Metro Detroit area and love what I do. Real Estate is my passion... Exceeding your expectations is my goal!

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