Fast Track Selling

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Fast Track Selling

Times running out for Home Seller so everyone says, even those who are not professional Realtor’s seem to think. With school starting back and fall fast approaching Home Sellers seem to be in a panic mode this time of Fast Trackyear and agents seem to be fighting off this assumption that these Home Sellers really have concerns about and don’t want to be “Left in the cold” sorta speak. Although it is true that the housing market seems to slow a bit this time of year due to many factors and Home Sellers with children seem to put looking for a home on the back burner or at least slow down a bit in their search as they are focusing on getting their children’s school shopping done and preparing for the fall season, but Home Sellers don’t let this fact slow you down as those families that are looking for the perfect home will still be out there looking as they multitask their daily routines. Remember if you home is not selling or getting showings there are many factors that can be attributed to this such as price, curb appeal, access to show and much more. I wanted to share some tips on getting your home back in the fast track and help you see results in getting your home sold quickly. I hope this will help all of the Home Sellers in the Greater Oakland County area and beyond.

 1. Price To Sell

A nationwide survey of the National Association of Realtors found homes that sell within four weeks of the initial listing sold for close to the original asking price. Homes on the market for up to six months sold for about 7% less than the asking price. Listings that languished for more than six months sold for 15% less than the asking price. Experience shows: a too-high price results in a slow-to-sell home.

Expertise pays off.

This is an area where our neighborhood expertise pays off. By performing a competitive market analysis, we can help you determine the best possible price–one that puts the most money in your pocket and gets it sold fast. We’ll study listing and selling prices for similar homes in your neighborhood and compare your home’s special features, improvements and condition. Interest rates, local economic trends and the availability of homes for sale in your area will also affect your home’s value. The feedback we glean regularly from home seekers helps us keep our sellers informed of what today’s buyers want and are willing to pay.

Be realistic.

The more realistic the asking price, the sooner your home will sell. Unrealistic prices, on the other hand, are the major cause of “shopworn” listings, causing potential buyers to wonder if something is wrong with the home beyond price.

2. Results Marketing

Create a marketing plan.

Once you’ve established a selling price, the next step in your fast-track strategy is a maximum-exposure marketing plan. An effective marketing plan can include:

  • Tours to familiarize other agents with your home.
  • Showing your home to qualified buyers.
  • Advertising your home where it counts.

Offer buyer incentives.

For example, sellers can help with closing costs, provide a home warranty, give allowances for carpet or draperies, or pay utilities or lawn service for a limited time. Lowering cash barriers to the purchase will significantly enlarge the circle of potential buyers. We can discuss many other ways to market your home so it stands out from the competition.

3. Showplace Condition

Move-in condition.

To tempt a buyer, your home has to be inviting. Today’s buyers generally don’t have the time to do their own fixing up, so for maximum appeal your home must be in move-in condition.

Focus on curb appeal.

First impressions really do count. Inside your home, recognize that living condition is different from showing condition. Prospective buyers want to see your home in near-perfect condition, even if that’s not the way they’ll keep it once they move in. Make your home a “showplace” and you’ll soon be taking a victory lap after a fast sale.

Give me a call for more tips on getting your home ready to sell, developing an effective marketing plan, or setting the right price for your home. With our experience and track record, together we can make sure you finish a winner.